Master community developer Sunway Property and Majestic Gen recently broke ground on a new RM4 billion mixed-use development in Yahya Awal, Johor Bahru. The ceremony was officiated by Sunway Property managing director Chung Soo Kiong, CEO Gerard Soosay, Majestic Gen executive director Ta Wee Dher and director Kee Ju Hun.

Sitting on 15.5 acres, the joint-venture project features serviced apartments and retail outlets complemented by a host of food and beverage offerings, lifestyle amenities as well as an education and wellness hub. Its first phase will be launched in the third quarter this year, with more than 1,000 small office/home office (Soho) units.

Strategically located within the vicinity of the Customs, Immigration and Quarantine (CIQ) Complex and the future JB-Singapore Rapid Transit System (RTS) Link, the development is well positioned to serve the residents, local community, Malaysia-Singapore commuters and Singaporean investors. Surrounded by key amenities including the Hutan Bandar Johor Bahru (Johor Bahru City Council City Forest), two top-performing schools — SJK (C) Foon Yew 2 and SMK Sultan Ismail — as well as public and private hospitals, the development offers excellent accessibility and promotes vibrant city-centre liveability.

“As Johor Bahru evolves into a prominent economic hub, this project sets a new benchmark for integrated city living where smart design, seamless connectivity and natural elements come together. Aligned with our vision to create safe, sustainable and connected communities, we are leveraging the prime location next to the 50-acre JB City Council City Forest, seamlessly integrating our mixed-use development with this essential green lung, fostering harmony between urban living and nature. We’re proud to play a role in transforming the city landscape, in line with Sunway Property’s commitment to long-term value, active placemaking and our brand promise of being ‘With You for Generations’,” said Gerard.

Wee Dher added, “We are honoured to announce our strategic partnership with Sunway Property, a leader in sustainable urban development, on this landmark inaugural project. This collaboration marks a pivotal milestone for Majestic Gen, representing not only our first joint venture with Sunway, but also one of the largest undertakings in our company’s portfolio, with an estimated development value of RM4 billion.”

The Yahya Awal development aligns with and ratchets up Sunway Property’s strategy to establish a strong foothold in Johor’s city centre while driving growth along key strategic corridors. Recently, Sunway signed a RM2.6 billion Bukit Chagar transit-oriented development (TOD) with MRT Corp.

“With these two projects, we have anchored our developments near the checkpoints in Johor Bahru and by the Second Link via the 2,000-acre Sunway City Iskandar Puteri, contributing to Johor Bahru’s transformation into an international gateway city. This reinforces our confidence in Johor’s long-term growth, supplementing the Johor-Singapore Special Economic Zone [JS-SEZ] initiative,” Gerard added.

This post was originally published on The Edge.